World events over the last 18 months have resulted in some significant currency movements – and many European companies have suffered as a result. Deutsche Telekom, for example, reported that net profit was down 18% last year when the company’s stake in BT lost value “mainly as a result of a fall in BT’s share price and in the pound sterling following the Brexit referendum.” Meanwhile, EasyJet reported pre-tax losses of £212m in the first half of this year, largely due to the weaker pound.
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Daniel Shaffer, Senior Global Public Relations Manager
Daniel is a marketing and public relations strategist for global corporates in technology, healthcare, SaaS, and telecommunications with 15 years of experience driving successful communications campaigns. As a champion of brand journalism, Daniel enjoys crafting thought leadership, and continues to experiment with the perfect pitch for media, brand influencers and bloggers. Daniel has enjoyed the thrill of problem solving for startups, growth hacking, and working cross functionally in mature corporate environments.
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