Marketing Operations Manager

Location: San Diego

Kyriba is seeking an experienced Marketing Operations Manager who will play a critical role in supporting Kyriba’s global marketing programs and will become the key contact, manager and advocate for the marketing automation platform (Marketo). This position will facilitate the development and implementation of online marketing strategies and plans across systems, managing the execution of campaigns within Marketo, working closely with the Marketing Associate, interfacing with Marketo users in EMEA and APAC.

The Marketing Operations Manager will be responsible for overseeing demand generation system architecture (web/marketing automation/CRM), optimizing existing and building out new lead processes and programs, maintaining and enhancing in-house database. Working collaboratively with a cross-functional team, the incumbent will implement campaign strategies and lead nurturing tracks that can be leveraged around the globe. The ideal candidate will have a powerful understanding in creating programs, analyzing functionality of Marketo and how it works in sync with Salesforce.

Responsibilities include:                                                       

  • Oversee Marketo usage for NORAM, EMEA and Asia; being the main point of contact and handling systems architecture and functionality, sync, data flows and alignment
  • Implement marketing automation strategies and tactics in conjunction with a robust CRM strategy utilizing Salesforce CRM system and other apps
  • Maximize use of Marketo: implement RCA, Marketo Sales Insight (MSI) to prioritize BDR follow up
  • Develop, improve and maintain lead management and delivery platforms and processes, including audience segmentations, lead nurturing programs, lead scoring models, lead qualification and automated lead delivery
  • Facilitate training for Marketo users globally to ensure the platform is leveraged to its fullest; develop, maintain and document processes, provide quick reference tools
  • Lead efforts for continuous process improvement to maximize the alignment between Marketing and Sales, roll out and train users on MSI to support lead prioritization and distribution
  • Overall management, QA, and analysis of programs including outbound emails, inbound web assets, webinars and other campaigns within Marketo and
  • Design the A/B Testing strategy to help increase open and click-through-rates for emails for various email marketing campaigns
  • Oversee the maintenance of microsites, landing pages and site architecture, design and optimize web/landing pages for increased conversions
  • Define and manage email subscription center strategy and implementation
  • Manage global Marketo database and data quality; collaborate with Sales and Business Operations to define data governance policies and processes; develop and implement strategy for ongoing control, maintenance and enhancement of the marketing database: process, standards, access control, and documentation
  • Optimize the database for greater campaign effectiveness through segmentation and expansion (data stewardship, de-duping, cleansing, normalization, data acquisition)
  • Oversee lead creation processes, duplicates clean out on a regular basis, lead processing & follow up, ensuring proper flows; monitor and troubleshoot lead flow from Marketing systems to CRM systems
  • Develop and implement strategy for ongoing data acquisition, import, validation, augmentation, and enhancement of the marketing database
  • Define marketing analytics and create dashboards and reports to measure all aspects of the operations: database cleanliness, campaign effectiveness, lead distribution, pipeline contribution, Return On Marketing Investment (ROI), overall marketing performance

Desired Skills and Experience

  • Bachelor's degree in Information Systems, Computer Science, Business Administration or related field
  • Knowledge of Marketo Lead Management, Marketo Revenue Cycle Analytics, Managing Tradeshow and Webinar Leads, A/B Testing, Reporting, Data Research, Online Behavioral Research, Client Acquisition and Retention Programs, Analyzing Data Points such as CTRs and other conversion points.
  • Two to five years of proven marketing campaign and demand generation experience; applied knowledge of Marketing Operations
  • Systems/process person, with experience in database marketing, marketing program design and market planning using business intelligence, reporting, dashboard applications
  • Knowledge of modern lead-lifecycle processes within the technology industry or financial services industry preferred
  • Must possess the ability to review business processes, propose improvements and follow through with execution
  • Strong analytical skills including tracking, reporting, and analyzing results against established objectives; knowledgeable background in data mining & analysis; advanced abilities in writing queries for analytics
  • Three or more years of experience administering marketing automation system (Marketo) and related Master Data is mandatory; prior use of Marketo Sales Insight, Marketo Revenue Cycle Analytics and Modeler is preferred
  • Experience with (integration behavior with marketing automation, field creation, marketing campaigns, reporting tools); one or more years of administering desired
  • Solution Architect experience with exposure to APEX, Data Modeling concept and tools a plus; SQL/ MS Access are a great plus
  • Strong proficiency with Microsoft Excel and data manipulation;  v-look up and pivot tables a strong plus
  • HTML knowledge a must; Photoshop/ Illustrator/ Flash/ some CSS/JavaScript familiarity is a great add on
  • Marketo/Salesforce certifications a great plus