US survey confirms treasurers’ strategic growth post- credit crunch

September 15, 2008. This is the day when treasury transformed from being important to strategic. What was later called the credit crisis was fuelled by a massive constriction of liquidity like we had never seen. Suddenly, boards were demanding from their chief executive officers (CEOs) the answer to a simple question: how much cash do we have? These CEOs turned to their chief financial officers (CFOs), who then turned to their treasury teams to provide the critical answer.