SuperBet, the largest sports betting and gaming company in Central Eastern Europe, has firmly established its influence in the Romanian economy. With a turnover of €1.800 million and a valuation nearing €1400 million, the company stands as a leader in the industry. Supported by Blackstone as a strategic shareholder, SuperBet faced a pivotal challenge: modernizing its financial operations to sustain its rapid growth and competitive edge.
SuperBet encountered significant hurdles in its financial operations, including limited cash visibility, inefficient payment processes, manual reconciliation, and exposure to fraud. These challenges called for a robust solution to streamline financial workflows and enhance operational resilience.
“Innovation is at the core of SuperBet's approach, not just in gaming, but in how we manage our finances. Kyriba's liquidity performance platform has empowered our treasury team to focus on strategy and value creation, while ensuring robust security and compliance.”
— Angela Elisei Grebanas, Head of Treasury, SuperBet
In 2020, SuperBet teamed up with Kyriba to implement a scalable platform tailored to its needs. Kyriba's solution provided real-time visibility into global cash positions, centralized payment management, advanced fraud detection, automated reconciliation processes, and integrated market data for strategic decision-making.
Seamless implementation and remarkable benefits
With the deployment expertly managed by Finesse and ELC Strategy, SuperBet experienced a seamless transition to Kyriba's platform. Over four years, the company realized significant benefits, including enhanced cash visibility, streamlined payment processes, strengthened forecasting, and improved resource optimization. These transformative outcomes led SuperBet to renew its partnership with Kyriba until 2026, highlighting the solution's strategic importance.
Setting the standard for innovation
SuperBet's collaboration with Kyriba underscores its commitment to innovation and operational excellence. By replacing outdated ERP systems with Kyriba’s cloud-based liquidity performance platform, SuperBet achieved scalability and agility, integrated financial processes, and data-driven strategies that enabled proactive and informed decision-making. This pioneering approach positions SuperBet as a leader in financial innovation, setting a benchmark within the gaming industry.
SuperBet's transformation delivered significant qualitative and quantitative benefits, including improved security, reduced costs, increased efficiency, and optimized cash flow. By embracing Kyriba’s platform, SuperBet has established a solid foundation for future innovation and leadership in the dynamic gaming industry.
