"I think every treasurer knows this one payment that he had in his career that he couldn't reconcile easily and it took ages to find the exact payment. Now this is over with TAI. You just go to TAI and say, ‘hey TAI, I have this payment, I can't reconcile, find it for me,’ and then within seconds you get the answer.”
— Felix Luber, Director Group Treasury, HelloFresh
For Felix Luber, Kyriba’s Trusted Agentic AI (TAI) is the latest example of how Kyriba helps HelloFresh scale treasury with a lean team. As Director of Group Treasury, Felix was tasked with transforming treasury for a business already generating almost $8 billion in revenue across North America, Europe, and ANZ, supported by a team of just two direct reports.
TAI builds on that treasury foundation, with HelloFresh already seeing clear value in two early use cases. The first is cash reconciliation. As Felix explains, a payment that once “took ages” to find can now be surfaced within seconds.
The second is system architecture and documentation lookup. Felix says that questions from internal or external audits used to require time in technical implementation documents. “This would have taken some hours to do,” he says. With TAI, he can ask for the exact definition of an item and get the answer back directly.
The Kyriba foundation behind TAI
TAI did not arrive in isolation. It builds on a broader Kyriba treasury foundation that HelloFresh put in place to support scale, automation, and data accessibility.
From day one, he focused on what he calls “the heart of our treasury operations,” Kyriba’s treasury management system (TMS). HelloFresh chose Kyriba for its scalability, automation across modules, and ongoing investment in innovation. That foundation helped the team automate reporting, roll out payments across 16 markets, and improve liquidity planning and cash forecast quality. It also set the stage for HelloFresh to become the first customer in Germany using TAI.
“In terms of efficiency, Kyriba was a game changer for us… Kyriba supported us on our transition from being a team that is creating data, to becoming a team that is analyzing data.”
— Felix Luber, Director Group Treasury, HelloFresh
Building treasury for a lean global team
Felix and his team aligned early on what would make a treasury management system a success story at HelloFresh. They needed scalability and a high level of automation.
“Why did we choose Kyriba? Number one is the level of automation that we have within the tool across all modules. And number two is the promise from Kyriba to constantly invest into the product.”
— Felix Luber, Director Group Treasury, HelloFresh
That automation shows up clearly in reporting. Felix highlights the ability to upload a reporting template to Kyriba and run it at the click of a button or on a schedule. Kyriba pulls live data into the template, updates graphs, and sends it out to recipients automatically.
The same foundation supported a major implementation in early 2025, when HelloFresh rolled out payments functionality across all of its markets globally. With one region being trained for go-live while another launched in the same week, Felix says the Kyriba and HelloFresh teams worked together to go live on time with all payments.
From creating data to analyzing it
With Kyriba, HelloFresh shifted treasury from creating data to analyzing data. Felix also points to stronger liquidity planning, with the team now able to analyze cash forecast quality line by line and category by category and improve weak spots in methodology.
Kyriba gave HelloFresh the operational foundation to automate reporting, scale payments, and improve liquidity planning across a global business. TAI now extends that value by helping the team reconcile payments in seconds and answer system questions in far less time, while creating new opportunities for efficiency as adoption grows. For a lean treasury team supporting a company at HelloFresh’s scale, that combination means less manual work and more time for analysis and value creation.
